August Management Case Study: Here is a look at the pre-seen
Dated: 09 / 07 / 2019 | 3:37 pm
Category: Latest News
We asked our Management Level Case Study lecturer, Muzi Sithebe, for his thoughts on the upcoming exam.
He said the two most important skills you can develop and practice as a student are (1) to plan your answers, and (2) to ensure you are answering the specific question requirements.
According to Muzi, many students fall into the trap of simply repeating the theory that seems to apply to the questions as opposed to addressing the question requirements and providing responses that show both understanding of the work and application to the given context.
“As with any ICS exam that relates to an industry that students are all somewhat familiar with, it becomes more important that the approach and solutions offered need to align well with the overall strategy of the organization,” said Muzi.
We asked him if there are more areas/topics that students should focus on when preparing for this exam. Take a look at the list below and ensure you cover all these topics:
• Understanding of life cycles and the product portfolio
• Marketing strategies
• Analysing the external environment
• The organisations value chain and performance management
• Identifying and managing key risks
• Stakeholders and managing change
• Impact of foreign exchange and revenue
• Ethics
Below is an overview of the August 2019 Management pre-seen.
What is it about and what kind of company is featured?
• Cruisecalm is company that operates a fleet of holiday cruise ships
• Cruisecalm is one of the world’s six largest cruise companies by passenger capacity
• They own 15 ships, making it smaller than its rivals who operate 30 to 110 ships, but it is the largest cruise line in Norland
• Key direct competitors are Wavelyne (11 ships) and Saildine (9 ships), both based in Norland
What problems does it face?
• Cruisecalm operates in a highly competitive and mature industry
• The customer demographic is changing over time
• There are rapid changes related to the supporting industries, which impact Cruisecalms value offering
• The market might start to contract, which will require survival strategies or alternative revenue sources
According to Muzi, Cruisecalm has followed a very deliberate strategy throughout its history, and its survival in a competitive (and arguably contracting) market can be attributed to this.
“Understanding of growth strategies in the investment decision can be a key aspect for this sitting,” he concluded.
The Case Study exam is no easy task and with the upcoming syllabus change it makes the situation even more daunting. Don’t do it alone, it’s not worth the risk.
How IBTC can help you prepare for your case study exam:
Exam Prep Classes for the August sitting begin on 20 July for Sandton and Cape Town. To sign up go to www.ibtc.co.za and click on the book now button and secure a seat in one of our classrooms.
IBTC boasts a remarkable pass rate for its Case Study Exam Prep Classes, ranging between 80%-90%.
Related Articles

KCTP - February Pre-Seen Analysis
Read More
Prybloxx - February Pre-Seen Analysis
Read More
Amazzzing Beds - February Pre-Seen Analysis
Read More
ACCA - Bringing The World To You
Read More
Where can a CIMA qualification take YOU?
Read More
Optimise your LinkedIn profile to find your dream job
Read More
Jumpstart your career with ICB
Read More
How and why you should upskill during lockdown
Read More_250x175_crop_100.jpg)
How I passed my CIMA OT exams - Michael's story
Read More_250x175_crop_7.png)
Why IBTC prefers BPP: We do not follow the crowd, we follow the results
Read More
Is it possile to complete a CIMA level in one year?
Read More
Stop being defensive - you're ruining your life
Read More
CIMA 2020: Here are some important dates to take note of
Read More_250x175_crop_100.jpg)
From idea to money - How to write a good Business Plan
Read More_250x175_crop_100.jpg)
Exam tips: How to tackle your November Strategic Case Study exam
Read More_Tinashe_backofclass_pointing_250x175_crop_100.jpg)
Expert advice: how to pass the final Man Case Study exam on 2015 syllabus
Read More
Expert advice: A look at the final Ops Case Study exam on 2015 syllabus
Read More
Top exam tips: how to gain easy Strategic Professional Level marks
Read More
ICB 2020 changes – what lies ahead
Read More
CIMA CGMA conference- what our finance team has to say about the evolution of the finance profession
Read More_250x175_crop_100.jpg)
How to write the perfect to do list: a word from our CEO
Read More_250x175_crop_100.jpg)
A word from our CEO, Nikki Maritz, on how to have a good day.
Read More_250x175_crop_100.jpg)
How to tackle your ACCA Advanced Taxation UK exam
Read More
A word from our ICB Top Achiever: Trisha Padayachy
Read More
In the company of strong women: Karina Coetzee
Read More_250x175_crop_100.jpg)
In the company of strong women: Sue
Read More_250x175_crop_100.jpg)
Make our Pass Assured Promise work for you: Athi Biko's story
Read More
OT Masterclasses – how much can you learn in a day?
Read More_250x175_crop_100.jpg)
In the company of strong women: Nikki
Read More
No more CIMA exemption fees, what does this mean?
Read More
CIMA Story – I passed and failed in the space of two months
Read More_250x175_crop_100.jpg)
The founder's story matters: Here is the story of IBTC and CEO Nikki Maritz
Read More_250x175_crop_100.jpg)
From Debtors Clerk to Finance Manager: How Mariaan found her fit with ICB
Read More
August Operational Case Study: Here is a look at the pre-seen
Read More
A look at our June Open Day: Here is what to expect.
Read More
How to tackle your ACCA P5 exam - Top tips from examining team
Read More
Four reasons why you should study ICB
Read More
IBTC values Remarkable Service: Ange's story
Read More
Masterclass - The true value of a day
Read More
Study like an ICB top student: Here is some advice
Read More
Build up to your ICB May exams: The two phases
Read More
It is official! Our online students have now surpassed our classroom students
Read More
Witness Dzumbira's story: My college went all out for me
Read More
CFA - Is it a qualification worth having?
Read More
How to pass your ICB exam first time
Read More
Our online classes will get you exam fit in no time!
Read More
Somethings you can do on your own. This isn't one of them.
Read More
We sell passes, not products: Start of the year message from IBTC CEO
Read More
Why study ICB with IBTC?
Read More
Come to our Open Day. All questions answered.
Read More
Ace your exam with these seven tips
Read More
Are you ready for race day? The importance of question practice
Read More
Nikki Maritz - the woman behind IBTC
Read More
Do not walk into a class cold - do this before each class
Read More
What we do offline to help you study online
Read More
A look into your Strategic Case Study Exam
Read More
A look into your Management Case Study Exam
Read More
A look into your Operational Case Study Exam
Read More
CIMA recommends you study with a tuition provider
Read More
Anxious about the new ACCA CBE exams?
Read More
SBL - It's not an exam you should attempt on your own, says ACCA
Read More
Can I complete a level in 1 year - what does it take?
Read More
Dos and Don'ts for your next interview
Read More
1 hour in class equals 3 hours of home study
Read More
80% of success is showing up
Read More
Inside scoop on the May Management Case Study Exam
Read More
The power of dedication: How Anzel became an ICB Top Achiever
Read More