AI is no longer a futuristic concept. It's right here, shaping the way marketers work every day. From writing content to targeting the right audiences, AI is helping teams move faster, get more done, and make smarter decisions. But as adoption grows, so do the expectations.
Here are six key stats that reveal where AI is taking marketing in 2025 and beyond.
1. 92% of businesses plan to invest in generative AI
According to McKinsey, nearly every business is planning to invest in generative AI tools within the next three years. The demand is clear, but the maturity isn’t there yet. Only 1% of companies using gen AI today feel they’re truly making the most of it. This shows that while adoption is high, there’s still a lot of room to grow, learn, and unlock its full potential.
2. The AI marketing industry is projected to reach $217 billion by 2034
The AI-in-marketing market is expected to grow at a compound annual growth rate of 26.7% over the next decade. That level of growth signals one thing clearly: AI is not a passing trend. It's becoming central to how we run campaigns, analyse data, and create customer experiences. Marketers who understand how to use AI effectively will have a serious advantage.
3. Marketers are using AI for everything from content to insights
A SurveyMonkey study shows just how widely AI tools are being used across marketing teams. From creative work to analytics, here’s how marketers are putting AI to work:
51% use AI to optimise content for email campaigns and SEO
50% create content using AI to support their efforts
45% use it to brainstorm content ideas
43% automate repetitive tasks
43% say AI is essential to their social media strategy
41% rely on AI to analyse and organise data
73% say AI helps them create more personalised customer experiences
These numbers highlight just how embedded AI has become in day-to-day marketing tasks, helping teams work faster and more effectively across the board.
4. 73% of marketers say AI helps personalise customer experiences
More than ever, customers expect marketing that feels personal and relevant. AI is helping marketers deliver that at scale. Whether it’s tailoring email content, recommending products, or customising website experiences, 73% of marketers say AI is playing a big role in helping them connect with customers in more meaningful ways.
5. 43% of marketers struggle to get value from AI tools
Even with all the buzz, many marketers are still figuring out how to make AI work for them. A Salesforce study found that 43% of marketers don’t feel they’re getting enough value from the AI tools they’re using. In many cases, this comes down to training. Without proper onboarding or support, it’s hard to unlock real benefits.
6. 75% of companies using AI are shifting their teams toward more strategic work
Rather than replacing jobs, AI is helping marketers free up time to focus on higher-level thinking. According to Gartner, 75% of businesses using AI in marketing are moving their teams into more strategic and creative roles. With AI handling the repetitive tasks, marketers can spend more time on planning, storytelling, and innovation.
Why Does It Matter?
These stats show that AI is quickly becoming a core part of marketing. But it’s not just about having the tools. It’s about knowing how to use them well. Creativity, critical thinking, and a willingness to learn are what set great marketers apart in this new AI-powered world.
Jacques Burger, CEO of The Up&Up Group puts it, “If everyone is using the same tools, then the difference maker is creativity.”
Marketers who lean into AI, build new skills, and stay curious will be the ones who thrive.
Ready to take your digital marketing career to new heights?
Our Certified Diploma in Digital Marketing from The Digital Marketing Institute can help you harness the power of AI and drive your marketing efforts to the next level.
Click here for more information.
