Stay ahead and elevate your career with the world’s leading Digital Marketing Diploma from the Digital Marketing Institue.
Designed by global industry experts, go beyond textbooks and build real-world digital marketing skills through hands-on learning in AI, digital strategy, social media, PPC, SEO and more.
This course has been co-developed by DMI's Global Industry Advisory Champions - a panel of diverse thought leaders, tech gurus and C-suite change makers from leading organisations such as Google, Meta, Sky, IBM and Microsoft.
This is the world's only Professional Digital Marketing Certification made by the industry, for the industry.
The Global Industry Advisory Champions (GIAC) brings together some of the most influential marketers in the world to co-build and validate DMI courses. By collaborating directly with active industry leaders, DMI is able to address the latest skills adoption challenges based on real-world insights and experiences.
The GIAC is made up of key stakeholders from across the digital marketing landscape, including global brands, major platforms, leading agencies, and academic institutions. This broad representation ensures that The Digital Marketing Institute's certifications are held to the highest standards and remain globally relevant.
As a result, you will gain skills and knowledge that closely aligns with current trends, best practices and the evolving demands of the industry.
Take the 10 minute DMI Skills Test to gain insights into your strengths and uncover areas for improvement across 10 key disciplines in digital marketing such as Digital Strategy, AI in Digital Marketing, Social Media, and more. Benchmark yourself against your peers and see where you stand in the competitive landscape.
Explore the world of digital marketing by combining AI tools with key skills like competitor research, campaign planning and performance tracking to achieve meaningful results.
Learn how to build thoughtful strategies across SEO, PPC, content, and social media using AI to enhance efficiency and connect with the right audiences.
Focus on creating smooth, engaging user experiences by understanding the Buyer’s Journey and applying user-friendly design principles.
Develop valuable soft skills, from creative thinking to clear communication, while using data and analytics to guide your marketing efforts.
Stay confident and adaptable in the digital space by embracing new technologies, continuous learning and an agile mindset.
How long is the DMI's Professional Certification in Digital Marketing?
The Digital Marketing Diploma includes around 31 hours of course content, designed to be completed at your own pace. You’ll have up to 24 weeks of access, giving you the flexibility to learn anytime, anywhere. Most learners complete the course in 8–10 weeks on average.
How does the course take place?
Courses are self-paced and delivered online through MyDMI, a cutting-edge platform offering interactive features like live webinars, community forums, and expert tutor support.
Short courses help you upskill quickly in key areas like Analytics, GA4, Content Marketing, UX/CX, Email Marketing, PPC, Website Optimisation, AI in marketing, and Graphic Design, with bite-sized lessons lasting just 10–20 minutes.
The format is highly interactive, with plenty of opportunities to apply what you learn in real time.
Monthly live classrooms cover trending topics and the latest platform updates.
You’ll also benefit from fresh practical exercises, reflective tasks, and regularly updated “Extend Your Learning” content to deepen your knowledge.
How is the course assessed?
The Digital Marketing Diploma is assessed through a two-hour exam featuring 120 questions in various formats, including multiple choice, matching, and drag-and-drop. The exam is divided into three sections, and a minimum score of 60% is required to pass.
The exam fee is included in your course price; however, any re-sits due to unsuccessful attempts will incur an additional fee of approximately €75.
What's included with the DMI Professional Memebership?
In addition to all your learning content, enrolling in this course grants you DMI Professional Membership and free access to DMI Premium Resources (valued at €150).
As a member, you’ll unlock the Membership Hub, a central platform for continuous, bite-sized learning and practical tools.
From expert-designed templates and toolkits to webinars and step-by-step guides, you’ll have everything you need to apply your knowledge and make an immediate impact.
Who are the Global Industry Advisory Champions?
The Digital Marketing Institute is recognised globally for its commitment to advancing the industry through collaboration with top talent. Central to this effort are the Global Industry Advisory Champions. This is a 27-member panel of diverse influencers, thought leaders, technology experts, and C-suite innovators from the USA, Europe, and Asia.
These industry leaders don’t just follow trends, they set them. With millions of followers, global publications, award-winning work, and leadership over multi-site teams and multi-million dollar budgets, they bring deep insight and real-world experience. They contribute fresh ideas, research, and emerging best practices that help DMI shape sharper, more impactful products and a clearer, future-focused roadmap.
The council also creates exclusive content and webinars for DMI members, offering insider access to the latest in digital marketing. At the heart of their work is identifying current and future trends, providing guidance on best practices, and supporting an educational framework that nurtures both professional growth and industry innovation.