DMI Certified Social Media Marketing Specialist

DMI courses are self-directed and delivered online via a cutting edge platform 'MyDMI'. Each course also comes with interactive content via live webinars, community forums, tutor support and more. 

Gain the expertise, practical skills, and AI-driven strategies needed to excel in today’s fast-paced social media landscape. You'll become a confident social media specialist, capable of building and executing data-informed strategies that drive real results across platforms. Learn to leverage cutting-edge tools, optimise content for engagement, and adapt to ever-changing trends to stay ahead in the industry.

Module 1: AI-Powered Social Research

Learn to drive targeted digital campaigns by leveraging consumer insights and AI-enhanced research. Transform data into actionable insights, stay ahead of market trends, and optimise strategies to improve ROI and deliver personalised, impactful marketing efforts

• Importance of Social Research and Insights

• Establishing Brand Capabilities and Goals

• Audience Research Tools

• Creating Customer Personas

• Competitive Research Methods

• Industry Trend Research

• Analysing Data to Find Insights

• AI for Data-Driven Decision-Making in Marketing

• AI in Customer Journey Mapping

Module 2: AI-Powered Social Content

Develop a social media strategy that engages and converts by aligning content with audience needs and platform specifics. Leverage AI for content creation and optimisation; use diverse formats, and integrate influencers for a cohesive, impactful approach.

• Content Marketing for Social

• Aligning Content to Priority Audiences

• Video in Social Content

• Content Ideation

• Getting Started with ChatGPT

• Image, Video, and Audio AI Tools

• Developing a Social Content Strategy

• Increasing Social Content Reach

• Best Practices for Using AI in Social Media

Module 3: Facebook, Instagram, WhatsApp, Threads

Learn how to utilise Meta’s platforms effectively — Facebook, Instagram, WhatsApp, and Threads. Craft a winning social strategy, manage accounts efficiently, create tailored content, and set up impactful paid campaigns for maximum reach and ROI.

• The Value of Mass-Appeal Channels

• Optimising Facebook Pages

• Meta Business Suite

• Facebook and Instagram Stories

• Facebook and Instagram Insights

• Targeting Options with Facebook and Instagram

• Creating Instant Experience Ads

• Customer Service on WhatsApp

• The Fundamentals of Threads

Module 4: LinkedIn

Leverage LinkedIn to build professional connections and enhance your organisation’s presence. Master key features, explore advertising best practices, ad formats and utilise native analytics to measure and optimise campaign success.

• LinkedIn and the Customer Journey

• Social Selling on LinkedIn

• Affiliate, Showcase, and Career Pages on LinkedIn

• LinkedIn Connections and Followers

• Advertising Strategy with LinkedIn

• LinkedIn Targeting

• Analysing LinkedIn Campaign Performance

Module 5: Social Apps and Other Platforms

Discover the benefits of integrating social apps, manage accounts effectively, advertise brands, and use analytics to measure and optimise campaign success. Leverage social apps like X, Pinterest, and WeChat to enhance campaigns.

• Social Apps for Business

• WeChat

• Advertising on Social Apps

• Social App Analytics

• Managing an X Community

• Pinterest Platform Features

Module 6: YouTube, TikTok, and Social Video

Learn how to boost brand awareness and engagement with social video. Establish a strong YouTube presence, harness TikTok’s viral potential, and utilise Snapchat’s and Twitch’s advertising tools to target audiences, optimise ad performance, and achieve results.

• Social Video Types

• YouTube Platform Features

• YouTube Channel Management

• TikTok Best Practices

• Cap Cut for Content Creation

• Snapchat Features

• Twitch

Module 7: Social Video Strategy

Develop a compelling social video strategy to capture attention, drive engagement, and differentiate your brand. Expand reach and nurture your social audience with video content; optimise impact through targeted ads and data-driven insights for maximum ROI.

• Social Video Formats

• Interacting with an Online Community

• Video Discoverability and Optimisation

• Building an Audience with Video

• YouTube Advertising Strategy

• Video Optimisation Tools

• Analysing Performance on TikTok

Module 8: Social Commerce and Affiliate Marketing

Explore social commerce and affiliate marketing’s role in digital strategy. Learn to set up social commerce stores, optimise paid performance, and leverage affiliate and influencer marketing strategies to boost sales and achieve measurable business results.

• Key Elements of Social Commerce

• Establishing Social Commerce Goals

• Setting Up an Integrated Social Commerce Shop

• Social Commerce Tactics

• Meta Pixel Targeting and Enhancing Paid Advertising

• Drawing eCommerce Insights from Multiple

• Data Sources

• Setting Goals for Affiliate and Influencer Marketing

• Social Influencer Tactics and Strategy

Module 9: Social Customer Service

Master customer experience (CX) essentials, implement best practices, utilise automation, handle crisis management, and enhance social customer service performance through effective evaluation techniques. Explore the transformative role of social customer service in the digital age.

• Key Concepts of Customer Experience

• CX Strategy

• Elements of the Customer Journey

• Social Commerce and Customer Service

• Customer Service Implementation Plan

• Social Customer Service Models

• Social Media Crisis Management

• Measuring Customer Satisfaction

• Social Customer Service and Peer Communities

Module 10: AI-Powered Social Strategy

Learn how to build AI-powered social media strategies from scratch. Master setting measurable goals, utilising data effectively, and planning creative content. Discover how to create a media plan and analyse performance data to drive actionable insights.

• Social Strategy Fundamentals

• Social Strategy Research

• Social Key Performance Indicators

• Social Strategy Measurement

• Creating a Media Plan for Social

• Analysing Social Performance

• AI for Strategic Planning

• AI for Strategic Innovation

The Specialist Certificate in Social Media Marketing is assessed by one two hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.

Where is my qualification recognised?

DMI's digital marketing certifications are recognised globally in over 135 countries. On completion of this course, you become a certified Digital Marketing Specialist. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

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