DMI Certified Digital Marketing Associate

This course covers the fundamentals including digital tools, various technologies, and their uses. Learn about email, social media, Artificial Intelligence, and customer service. Perfect for non-marketing teams building their digital awareness. Gain practical insights, explore case studies, and develop skills to navigate the evolving digital landscape.

Module 1 - The Digital Opportunity (45 min)

Unlock the power of digital in today's dynamic business landscape. Explore how cutting-edge technologies are revolutionising communication and interaction for individuals and organizations alike. Dive into the transformative impacts of social media and AI, and learn why organisations should harness the growing influence of digital consumers.

Knowledge Gain:

• What is Digital Marketing

• The Role of Marketing

• Digital Disruption: AI, Social Media, and You

• The Digital Consumer

• Digital Marketing Channels

Expert Insights:

• Explainer: Digital Media

• Digital Disruption: AI, Social Media, and You

Module 2 - The Digital Landscape (45 min)

Decode the digital consumer revolution and its impact on modern marketing strategies. Explore the evolving Buyer's Journey, now more complex and non-linear than ever before. Learn about detailed buyer personas and why it’s important to build a powerful online presence that prioritises customer experience.

Knowledge Gain:

• Consumers and the Digital Audience

• Establishing a Digital Presence

• Search and Email Marketing

• Email Marketing

Toolkits included:

• Video: The Buyer's Journey

• Interactive Topic: Why Is CX important?

• Explainer: The Journey of an Email

• Video: The Power of Email Marketing

Expert Insights:

• What Are Personas?

• Explainer: Omnichannel Marketing

• What Is SEO?

• Importance of Email Marketing

Module 3 - Social Media and Online Shopping (1hr)

Discover how social media can revolutionise a marketing strategy. Dive into the world of mobile-first social apps and unlock their potential for customer engagement. Explore the booming landscape of e-commerce and discover why businesses across industries are leveraging online marketplaces.

Knowledge Gain:

• The Value of Social Media

• What are Social Apps?

• Buying and Selling Online

• Popular Social Commerce Channels

Toolkits included:

• Infographic: Social Media Marketing in Action

• Case Study/Webinar

• Quick Read: Key Social Media Terminology

Expert Insights:

• Explainer: How Do Social Media Algorithms Work?

Module 4 - Data, Privacy, and Cybersecurity (45 min)

Understand the importance of data-driven decision-making in the digital age. Learn how AI technologies are being leveraged for rapid data analysis and actionable insights. Explore ethical data collection practices and understand the obligations of individuals and organisations for ensuring data protection.

Knowledge Gain:

• The Data-Backed Mindset

• Protecting Data: Privacy, Legislation, and Ethics

• Online Safety and Cybersecurity

Toolkits included:

• Infographic: Hackers

Expert Insights:

• Data Protection and Threats

• Digital Challenges and Risks

• Legislation and the Use of Digital

Module 5 - AI and the Organisation (55 min)

Explore the cutting-edge world of AI and its transformative impact on digital marketing. Discover how AI drives efficiency, reduces costs, and revolutionizes key business processes from market research to content creation.

Knowledge Gain:

• AI in Digital Business

• AI and Digital Marketing

• The Impact of AI

Case Study/Webinar

• Quick Read: How AI is Changing Digital Marketing

• Quick Read: Best Examples of AI in Marketing

Module 6 - Strategy and the Digital Organisation (47 min)

Discover how digital strategy development can drive organisational success. Learn how technology deployment should be aligned with clear objectives, goals, and KPIs. Cultivate a strategic mindset that balances big-picture thinking with agility in the face of change.

Knowledge Gain:

• Digital Strategy

• Technology and the Organisation

• Thinking Digital

Case Study/Webinar

• Quick Read: The Importance of Continuous Learning

Expert Insights:

• Infographic: Corporate and Strategy Terms Explained

• Explainer: The Key Elements of a Digital Marketing Strategy

• Explainer: The New Customer Journey

The Foundation Certificate in Digital is assessed by a 45 minute exam administered by our computer-based testing partner via its global network of test centers. The exam includes a range of different question formats. You must achieve a minimum of 60% to pass the exam.

The cost of the exam is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent.

Where is my qualification recognised?

The Digital Marketing Institute is the global certification body for digital marketing. Exclusively designed by practicing digital practitioners, the Foundation Certificate in Digital carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

DMI 14 Day Money Back Guarantee