Marketing Management and Public Relations

You can start at any time, study from anywhere and set your own pace. Apart from study material and exam practice questions, you also get a Study Plan and unlimited tutor access until your exam. Study at your own pace and in your own space. You can speed up your studies if you want to qualify quickly - no waiting for classes to begin. Or you can take it slowly if you wish.

This subject looks at how the marketing and public relations functions work together to build a brand for a business. While marketing is interested in the market, consumers and demand, public relations is interested in relationships, reducing conflict and improving cooperation. Good public relations will create a healthy environment for marketing, which, in turn should create healthy profits.

Written exams can be taken in July and November. Exams can also be taken online at home in April, June, Aug, Oct, Dec and Feb of each year. 

The ICB academic year runs from 1 April to 31 March every year. This means your last exam on your existing study material will be in April of each year, and the first exam on the new study material will be from June onwards. 

The ICB examines Business Literacy at three NQF levels (3, 4 and 5) in one subject. The three levels have been bundled into one subject and the PoE and final exam will cover all three.

TO QUALIFY

To qualify for your Pass Assured Promise, you need to have submitted Test 1 and Test 2 (from your POE) for review (not marking). You should also have attempted your final exam within 6 months of having received your study material.

OUR PROMISE

If you are unsuccessful in your exam, you will receive 3 months of additional tutor support and you can re-submit Test 1 and 2 for review.

SPECIAL NOTE

No new study material will be issued.